Flite is the leading creative management platform for brands to execute high performance campaigns. The advancements in web and mobile app development are significant, but today’s ads haven’t kept up with the pace of innovation. Most ad technology focuses on targeting consumers and largely ignores the creative itself—resulting in poorly performing campaigns and a less-than-satisfactory user experience.
Consumers have come to expect rich and relevant content that’s delivered to them in real time. The problem is that most ads are disruptive, unhelpful, and ultimately displeasing to consumers. Flite offers a technology platform to empower professional advertisers to deliver ads that live up to the expectations of their audience.